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What is Hold On?

Hold On is the world’s first range of power shots that give you a boost of energy, while supporting general health & wellbeing, by aiding carbohydrate metabolism.

Hold On stands alone from other energy drinks

Contains antioxidants
Hold On is different to other energy shots in that it’s formulated to be rich in antioxidants to reduce free radicals formed in the body, maintains collagen formation & connective tissue, all the while supporting healthy skin. 

No added sugar

Energy drinks normally contain excessive sugar content, so that they carry the same health risks associated with other sugar-sweetened beverages. Beyond weight gain, routinely drinking high sugar-loaded beverages can increase the risk of type 2 diabetes, heart disease, teeth issues and other chronic diseases. Furthermore, higher consumption of sugary beverages has been linked with an increased risk of premature death.

Sleep disturbances
At least one study suggests that energy drink use causes sleeplessness – students who consumed energy drinks at night were found to have increased daytime sleepiness the following day. This can lead to a vicious cycle of energy drink dependency to get through the day. A recent study involving deployed U.S. military service members in Afghanistan also showed that sleepiness and increased energy drink consumption are linked.30 Those service members who drank more than 3 energy drinks a day (13.9%) were more likely to sleep less than 4 hrs a night, experiencing daytime sleepiness and sleep disturbances.

Athletic performance and dehydration
Energy drinks are popular with athletes. It was found some measures of athletic performance are improved by caffeine and energy drink consumption.31 The danger arises from the diuretic/dehydrating effects of caffeine – 1mg of caffeine can cause a water loss of 1.17ml.32 Since many athletes don’t limit themselves to a single energy drink, drinking 3-4 units in one day would put them at serious risk for caffeine overdose (750-1000mg) and severe dehydration.


Hold On is a new way to boost energy

Nicotinic Acid (Vitamin B3)  a precursor to NAD+

Nicotinic Acid (Vitamin B3) which is a precursor to Nicotinamide adenine dinucleotide (NAD+), also referred to as coenzyme I, is an essential co-factor and substrate for a number of critical cellular processes. NAD+ exists in almost every cell of the body, participates in cell metabolism, provides energy, reduces the formation of free radicals and repairs DNA damage.33 The discovery of NAD+ in 1904 and the determination of its molecular structure 20 years later resulted in the 1929 Nobel Prize in Chemistry. NAD+ is an essential factor in the cellular energy production and in the maintenance of cell mitochondrial function. 

Nicotinic Acid (Vitamin B3)  a precursor to NAD+ & it's effect on human health and wellbeing
After nearly a hundred years of scientific research, NAD+ has been shown to be vital for health. The lack of NAD+ is associated with various diseases, including metabolic diseases, cancers, neurodegenerative diseases, and age-related diseases.

Hold On has so many added benefits

Nicotinic Acid (Vitamin B3)  a precursor to NAD+ booster: Niacin
NAD+ is one of the most abundant molecules in the human body which cannot be imported directly by mammalian cells. NAD+ must be biosynthesized through the intake of some small molecules. Niacin, knowns as Vitamin B3, is the most important molecule that can be converted to NAD+ in the body cells, which then helps your body process components from food into usable energy.38 Niacin is converted into NAD+ through the “Preiss-Handler” pathway. When consumed, NAD+ will be converted to nicotinamide (NAM) and then be recycled from NMN under the performance of ATP and enzymes (NAMPT and MNMAT). The process is called the Salvage pathway of NAD+. The components involved in these two pathways are significant to maintain the normal homeostasis of NAD+.

The first Nicotinic Acid a precursor to NAD+ energy and power shot – “Hold On” 

Hold On is a pioneer – it is the next generation of energy drinks.

Hold On improves general health & wellbeing, mental alertness, as well as enhancing physical endurance, all the while aiding carbohydrate metabolism.

What’s that tingly feeling I get after drinking Hold On?

Well done! We call it the Hold On Tingle. It’s a tingle and a feeling of warmth and redness after drinking Hold On. Relax and enjoy knowing that your body is working!

It is completely normal, and it indicates that Hold On is doing what it needs to do to brink you enhance energy, alertness & endurance, all the while supporting your health and wellbeing

The official term is called the NA (or niacin) flushing. The niacin supplement we include in our formulation may result in you feeling a sensation of warmth and reddening of the skin occasionally accompanied by tingling or itching. It can happen anywhere on the body but typically shows up on the face, neck, upper torso and front of the limbs.

NA flushing is temporary, non-pathological and non-allergic reaction and is harmless. It is caused by the activation of autonomic nerves and the release of endogenous vasoactive mediators or medications. During this process, blood flow in the visible superficial blood vessels increases and blood vessel relaxation causes temporary redness and itching of the skin. Unless this forms into a rash (consult a medical professional if this occurs), it is perfectly normal.