⚡10 Gummies = 1 Cup of Coffee
⚡Australian Made
⚡Built for Health & Performance
⚡Sugar Free
⚡100% Vegan
⚡Natural Caffeine
⚡No Crash. No Jitters.
⚡10 Gummies = 1 Cup of Coffee
⚡Australian Made
⚡Built for Health & Performance
⚡Sugar Free
⚡100% Vegan
⚡Natural Caffeine
⚡No Crash. No Jitters.
🔬 No Smoke and Mirrors

Built Different. Backed by Facts.

Most energy brands hide behind flashy labels and vague claims. We'd rather just show you what's inside. The good stuff. The stuff we left out. And where it all comes from.

✅ The Good Stuff

  • 🌿 Yerba mate for smooth, lasting energy
  • 🍊 Kakadu plum. Nature's strongest Vitamin C
  • ⚡ Natural caffeine only. Nothing synthetic
  • 💊 B3, B6, and B12 vitamin complex
  • 🫐 Real fruit flavours across the range
  • 🌱 Pectin based. Gelatin free

🚫 What We Left Out

  • ❌ Zero sugar. Not reduced. Zero.
  • ❌ No artificial colours or flavours
  • ❌ No gelatin or animal products
  • ❌ No high-fructose corn syrup
  • ❌ No GMO ingredients
  • ❌ No mystery "proprietary blends"

🇦🇺 Homegrown

  • 🏭 Made in our own facility in Australia
  • 🔍 Every batch independently tested
  • 🌏 Locally sourced wherever we can
  • ♻️ Packaging designed to reduce waste
  • 📋 Full ingredient list. Always visible
  • 🤝 Built by people who actually use it

Four Flavours. Launching Soon.

More coming. Sign up to be first to try them.

Hold-On Cola
Cola
Hold-On Blueberry
Blueberry
Hold-On Peach
Peach
Hold-On Coffee
Coffee
Four flavours at launch. More coming. Be first to try them.
Hold-On ColaA familiar face with a new kick
Hold-On BlueberryFrom nature's hands to yours
Hold-On PeachFunky, fresh and full of punch
Hold-On CoffeeCause who can beat the classics?
Cola
Blueberry
Peach
Coffee
Hold-On Cola
Hold-On ColaA familiar face with a new kick
Hold-On Blueberry
Hold-On BlueberryFrom nature's hands to yours
Hold-On Peach
Hold-On PeachFunky, fresh and full of punch
Hold-On Coffee
Hold-On CoffeeCause who can beat the classics?

Real People. Real Energy.

See what the Hold-On community is saying

Person holding Hold-On gummy
Marco, Melbourne
Honestly can't pick a favourite. Peach and blueberry are both unreal 🔥
Person holding Hold-On gummy
Jake, Geelong
Pop one before training and I'm locked in. No crash after either 💪
Person holding Hold-On gummy
Tiana, Sydney
Pre-workout sorted. These hit different fr 🏋️‍♀️
Person holding Hold-On gummy
Priya, Melbourne
Finals week survival kit right here. Way better than my third coffee 📚
Person holding Hold-On gummy
Mei, Brisbane
Love that they're sugar free and actually taste good. My go-to now ☀️
Person holding Hold-On gummy
Sofia, Perth
The coffee flavour with my morning routine is *chefs kiss*
Person holding Hold-On gummy
Chris, Frankston
Replaced my 3pm coffee run with these. Saves me $6 a day too
Person holding Hold-On gummy
Sarah, Bondi
School run, work, kids sport. These keep me going without the jitters 😂
Person holding Hold-On gummy
Marco, Melbourne
Honestly can't pick a favourite. Peach and blueberry are both unreal 🔥
Person holding Hold-On gummy
Jake, Geelong
Pop one before training and I'm locked in. No crash after either 💪
Person holding Hold-On gummy
Tiana, Sydney
Pre-workout sorted. These hit different fr 🏋️‍♀️
Person holding Hold-On gummy
Priya, Melbourne
Finals week survival kit right here. Way better than my third coffee 📚
Person holding Hold-On gummy
Mei, Brisbane
Love that they're sugar free and actually taste good. My go-to now ☀️
Person holding Hold-On gummy
Sofia, Perth
The coffee flavour with my morning routine is *chefs kiss*
Person holding Hold-On gummy
Chris, Frankston
Replaced my 3pm coffee run with these. Saves me $6 a day too
Person holding Hold-On gummy
Sarah, Bondi
School run, work, kids sport. These keep me going without the jitters 😂
⚡ How to Get In

Three Steps. Zero Effort.

Getting early access to Hold-On takes less time than waiting for your coffee order.

1

Drop Your Email

Join the waitlist. Takes 5 seconds. No spam, no nonsense. Just your ticket to the front of the line.

→
2

Get the First Look

Waitlist members get early access before anyone else. Plus launch pricing you won't find once we go public.

→
3

Be the First to Try

All four flavours. Delivered to your door. You'll have Hold-On before most people even know it exists.

Get Early Access

Be first in line when Hold-On drops. Launch pricing included.

🔒 No spam. Just launch access + early pricing.